Customizable Logo Use Guidelines for Clubs & Regions

Why Logo Consistency Matters

Customizing the Soroptimist Logo While Staying on Brand

A strong, unified visual identity helps Soroptimist International of the Americas to increase recognition, build trust and expand its reach. Consistent use of the Soroptimist logo strengthens our global presence and ensures that all communications clearly connect back to our organization.

When logos are altered or recreated, it can create confusion and weaken the overall brand. Consistency is key. When used correctly, the logo helps audiences instantly recognize Soroptimist—often before they read a single word.

Official Logo Use

All regions and clubs must use the official Soroptimist “S” logo in its approved format.

Do:

Use the official logo provided by SIA
Include the trademark symbol as shown
Use approved brand colors and fonts
Apply the logo consistently across all materials and communications

Do Not:

Alter, recreate or modify the logo in any way
Change colors or fonts outside of approved brand styles
Add elements or additional graphics
Create separate or alternative logos that don’t clearly connect to Soroptimist

Customize With Your Region or Club Name

To maintain consistency worldwide, regions and clubs should not create their own logo designs.

Instead, your name should be added to the official logo in a standardized format. SIA has developed a customizable logo option specifically for regions and clubs. This will:

Allow you to include your region or club name
Maintain a consistent, professional look
Reduce the need for workarounds or unofficial designs

This model is widely used by global organizations such as Rotary International, Girl Scouts, United Way Worldwide, and Special Olympics—balancing local identity with global brand consistency.

Consistent use of our official logo strengthens recognition, builds trust, and positions Soroptimist as a unified global organization.

Access Logo Templates

Click here to access the logo templates and instructions for customizing your logo using approved brand colors, then download in file types optimized for both digital use and printing.

Branding Support and Tools

Brand guidelines are not meant to limit creativity—they are designed to make your work easier and more effective.

SIA provides a set of tools to support consistent, high-quality branding across all regions and clubs, including:

Brand and style guidelines
Customizable templates
Publicity and communications resources

These tools help you showcase your club’s unique impact while staying aligned with a strong, recognizable global brand.

A Unified Brand = A Stronger Impact

When your materials are clear, consistent, and professional:

Partners and media are more likely to engage
Communities better understand your mission and impact
Prospective members feel greater confidence in joining

Organizations like United Way Worldwide and Special Olympics build recognition through consistency at every level.

As part of Soroptimist, you’re not just representing your local community—you’re contributing to a trusted global presence.

When we show up as one brand, our message is clearer, our credibility is stronger, and our impact goes further. Together, we can make more dreams for women and girls come true.