PRoAction Newsletter- November 2024
Here’s your monthly branding kit with tools and action opportunities to boost awareness of SIA initiatives with consistent and unified messages. Please share information with your clubs to help spread the word about our mission and programs!
Authentic Content
The season of giving and thanks is a great reminder to deliver authentic content that engages and moves people! Here are some 'reel' tips that can be applied now and throughout the year to engage and connect with your supporters and community.
Reels
Reels are a video feature on Facebook and Instagram that allows you to upload short, vertical, and highly shareable videos. To build trust and authenticity for your brand, your reels should feel natural and relatable.
Format: Reels are 1080 pixels wide by 1920 pixels tall—or in simpler terms, the portrait/vertical orientation of your cell phone! Avoid taking videos horizontally or landscape as this will impact how the video is presented and will not look uniform among the other videos. This can impact authenticity as vertical videos are considered more informal and conversational while horizontal videos portray a more formal story and movie undertone.
Note: While vertical videos work well for reels, remember to use landscape orientation for more formal or YouTube videos!
Captions: Captions and subtitles matter when formatting your reel! A recent survey revealed that almost 92% of video viewers watch them without sound, and utilizing captions makes your reels more accessible. Consider things like larger fonts that are easy to read and the color contrast of the font versus the background.
Keywords & Hashtags: When uploading, insert keywords—like ‘empower,’ women,’ ‘education’ or ‘uplifting women’—to the video’s caption. Keywords help the algorithm categorize and recommend your video to viewers looking for related content. Instagram also suggests using 2-3 hashtags. Use general hashtags to reach your target audience and use a Soroptimist-specific hashtag for visibility among other clubs!
Examples of Reels
Click on the photos to check out some of our recent reels to get an idea of the look and feel!
Fundraising on Social Media
Facebook makes it easy to create a fundraiser to support causes that matter to you. View our step-by-step guide on how to set up your Facebook fundraiser to benefit SIA!
Upcoming Events
Giving Tuesday is December 3! Check out our blog on ways to get involved.
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