PRoAction Newsletter- February 2024

Here’s your monthly branding kit with tools and action opportunities to boost awareness of SIA initiatives with consistent and unified messages. Please share information with your clubs to help spread the word about our mission and programs!
 

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Social Media Engagement

Creating consistent content for social media can be a challenge. Here are some tips to help fill the content gap and keep your audience engaged while remaining on brand.

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Tips for Consistent Content Creation and Audience Connection

• Educational Posts: Share educational content related to our mission and values. This could include informative articles, infographics or short videos explaining relevant topics.

• Member Spotlights: Highlight club members and their contributions to your club or community. Share their stories, accomplishments and involvement in club activities.

• Throwback Thursday (or Flashback Friday): Share photos or stories from past Live Your Dream Awards, Dream It, Be It or fundraising events. This not only keeps your audience engaged but also serves as a reminder of the impact your club has had.

• Volunteer Opportunities: Share information about upcoming volunteer opportunities with your club. Encourage your audience to get involved and make a difference.

• Behind-the-Scenes Content: Give your audience a behind-the-scenes look at your club's activities, meetings or event planning process. This helps humanize your organization and makes your audience feel more connected.

• Relevant News and Updates: Share news articles, statistics or updates related to the issues your club is addressing. This helps position your club as a thought leader.

• User-Generated Content: Encourage your members, volunteers or supporters to create and share their own content related to your club. This could include testimonials, photos or videos sharing their experiences with your organization.

• Interactive Content: Post polls, quizzes or interactive stories to encourage engagement and participation from your audience. This could be related to our mission or current events.

• Partner Collaborations: Collaborate and share content from other organizations or influencers who share similar values or goals. This can help broaden your reach and introduce your club to new audiences.

• Consistent Branding and Messaging: Ensure that all your content aligns with the Soroptimist brand and messaging. This helps reinforce your message and build brand recognition among your audience.

By putting these tips into action, you can create a steady stream of content that keeps your audience engaged and reinforces your club's message.

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Celebrate With SIA!

As we approach International Women's Day, be sure to check out these exciting events SIA has planned throughout the month of March to celebrate the incredible women in our lives and around the world.

• Throughout March: Walk for Women

• March 7: Tea Party

• March 19: CSW Parallel Event

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