PRoAction Newsletter- January 2024
Here’s your monthly branding kit with tools and action opportunities to boost awareness of SIA initiatives with consistent and unified messages. Please share information with your clubs to help spread the word about our mission and programs!
New Year, New Tool!
If you want to elevate your club’s brand recognition, try incorporating captivating graphics and vibrant visual content into your marketing efforts. Visuals do more than just words alone. They capture your audience’s attention, convey information quickly and help engage and resonate with your audience—making your messages more impactful and shareable.
But what if you don’t have a graphic designer? Can your club create eye-catching marketing materials on its own? YES, it can!
By now, you’ve probably heard of Canva.
Canva is a user-friendly graphic design platform that allows you to create a wide range of visual content, including social media graphics, flyers, posters, presentations, and videos. It provides a large library of templates, images, icons, and fonts, making it easy to customize your designs.
Basic features are free, but Canva also provides a premium service with additional features and resources at a cost. Luckily for nonprofit organizations like Soroptimist, the premium service is FREE via Canva for Nonprofits!
Canva for Nonprofits has cool benefits.
Brand Kit: Upload the SIA logo, brand colors and fonts to give all your graphics a look and feel that’s consistent with the Soroptimist brand.
Huge Library: Access millions of premium photos, templates, graphics, animations, videos and audio to spruce up your designs.
Magic Resize: Easily create design variations (i.e. turn a square Instagram graphic into a rectangular flyer) without having to start from scratch.
It’s a lot of fun. Are you ready to create?
SIA has developed a guide to walk your club through the Canva for Nonprofits application process. After just a few steps, you’ll be ready to don your graphic design hat and spruce up your club’s marketing materials in no time!
Try It!
Each month SIA provides a customizable Canva template that clubs can post on their social media sites. Customize January's graphic to show that you stand against trafficking.
Get Ready for Bellevue!
Early registration for SIA's 48th Biennial Convention opens in the next couple weeks. Stay tuned for details.
In the meantime:
View info about airline and hotel discounts.
Learn how you or your club can be featured in the convention program.
Consider being a convention sponsor.
#SIAConv2024
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